Cosmetic soft tube industry knowledge

Cosmetic soft tube industry knowledge

This time we will take a deeper look at the cosmetic tube packaging. This article is mainly around two topics: cosmetic packaging tube "pain points" and the cosmetic tube innovation.

In general, Chinese cosmetic tube market has the following “pain points”: 1, low value 2, complex crafts. 3, many quality control standards 4, customers’ misunderstanding, unreasonable request for low price but high-quality products 5, market confusion 6, low awareness of innovation and serious imitation.

If we want cosmetic tube innovation, we can develop new ideas from the tube shape, color, material, accessories, printing process. These innovations are reliable and effective.

1. Plastic tube shape: hose is divided into single-layer, double-layer, five-layer tube, there are round tube, oval tube, and other shapes; tube cover shape has a flat head cover, round head cover, etc. Tube cover, is the core part of the tube innovation. Cosmetic companies need to choose or customize according to the combination of brand, product, marketing, process, cost performance, etc.

2. Tube color: colored tube, transparent tube, colored or transparent frosted, and there are matte and glossy tube.

3. Tube material: ABL tube, PBL tube and PE tube. These 3 types of material have their own advantages and disadvantages.

4. Tube accessories: This is the main breakthrough of cosmetic innovation by adding and combining new materials and technologies to form innovative tubes. Such as vibrating eye cream tube, its innovation is the combination of micro-current intelligent sensing and ceramic head added to the tube. The sense of instrumentation, experience, technology, innovation added value to it.

5. Tube printing process: Tube decoration currently has two main categories, one is direct printing, such as silk screen printing and offset printing; the second is labels. Printing can be used letterpress, flexographic, offset, screen, hot stamping and other diverse combinations of printing processes, high color performance more stable and excellent.

Cosmetic tube innovation ideas: we can innovate from the product structure, product features, brand marketing pain points, consumer experience.

1. Product structure: the main part of the plastic tube includes the shoulder, tube body and tube tail, involving tube shape, tube cover, tube sealing tail, tube accessories, etc., so the tube structure innovation can be a variety of styles.

2. Product function: cosmetic tube is mainly used for eye cream, lipstick (lip gloss), cleaning cream, sunscreen cream, hand cream, toothpaste, hair conditioner, hair dye, etc.. Tube innovation needs to be combined with the cosmetic product function (selling point). The tube manufacturing enterprises and brand enterprises should work together to achieve the requirements.

3. Marketing pain points: Innovation and development of the corresponding tube should be based on the enterprise brand marketing process, in order to solve the brand marketing pain points.

4. Consumer experiences: Cosmetic tube innovation should be around the product function and emotional attributes, or consumer's sensory, emotion, thinking, action, association. It must meet the needs of experiential marketing. Such as 3D cosmetic tube, it brings consumers the dual sensory experience of visual and tactile.

   
   

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